Brad Tritle, Co-Founder; Chief Advisor
Currently is President/CEO vitaphone USA, having more than 20 years of experience in spearheading projects at the nexus of the community and technology development. Mr. Tritle was previously chosen by a broad-based, private-public partnership board to launch and serve as Executive Director of Arizona Health-e Connection (AzHeC), the statewide coordinating body for health information technology (HIT) and exchange (HIE).  Through his leadership, AzHeC secured the statewide HIT Regional Extension Center and a partnership with the Arizona Governor’s Office for HIE planning and implementation.   Mr. Tritle is also experienced in the Personal Health Record space, as a contractor for the Medicare PHR Choice Pilot Program, President/CEO of eHealthTrust Arizona, and participation in the Health Record Banking Alliance.  He has held leadership positions with U.S. and multi-national companies and Arizona state agencies and is a recognized speaker and consultant nationally and locally on HIT, HIE, and PHRs.  Mr. Tritle has a BA from Arizona State University. He maintains certifications in information privacy and HIT (CIPP, CPHIT).

Michael J. Mobley, Ph.D., Co-Founder; CEO
Dr. Mobley has over 30 years of managerial experience in both industrial and academic settings and as a consultant to the healthcare industry.  Mobley also serves as Executive Director for the CISET at Grand Canyon University. Mobley was recently Associate Director and Industrial Liaison for the Biodesign Institute at Arizona State University, being responsible for multiple operational elements in the formation of the new research institute.  Formerly, Dr. Mobley held senior positions as Director of R&D at the Procter & Gamble Company managing large divisions in their Health Care and Skin Beauty Care sectors.  While at P&G, Mobley led the globalization of their Oral Care product development efforts and played a key role in bringing many health care innovations to the market, including Crest Tartar Control, Crest Multi-Care, Crest Complete Toothbrushes, Peridex Rx, Maximum Strength Pepto-Bismol, and Olay Total Effects. Dr. Mobley previously served on the Board of Directors of the Arizona BioIndustry Association, AZBio (3 years as Chair).  Mobley obtained an M.S. in Chemical Physics from Simon Fraser University in British Columbia, and a Ph.D. in Physical Chemistry from Arizona State University. 

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